Titles No Longer Showing Bolded Keywords on Google’s SERP

Titles No Longer Showing Bolded Keywords on Google’s SERP

A quick experiment this Wednesday the 29th of October 2014. So the back story here is that Google have been updating the title and description pairs and how they are displayed or not displayed within its SERP.

Prior to 2014 titles were truncated after ~56 Character and descriptions after 156 characters. Google threw a massive spanner in the works early this year by changing it to a px (pixel) measurement.

So what does this mean for SEO, well to be honest not much its just another cumbersum thing we have to deal with, thankfully tools exist to help you measure. Many are CMS native like the Yoast SEO plugin for WordPress some are offsite in the form of SERP Emulators.

Ok so this post is testing the title of this page;

Titles No Longer Showing Bolded Keywords on Google’s SERP
Which is 57 characters, 505 pixels, 9 words

Prior to this I was using 482px as a measurement guideline for title length, which took into account that the search term/words would bold within the title thus increasing it size and leading to truncation. With ‘bolding’ of titles apparently gone now this can free up some valuable pixels for this important SEO factor.

Results pending, watch this space 🙂

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