Schema.org for Organization

Schema.org for Organization

schema-for-companiesSo it’s schema time again folks, this is another handy little snippet to help you take advantage of the newer Schema that will make your SERP listings shine. This code snippet will make your branded searches more visual and offers ‘contact points’ like social and will function well with other schema you are using onsite. The image to the right links out to a demo search term and the image is © of Google and this brand, I am just using it here for educational purposes, I will add my own screen shot once this kicks in for this site.

Oh and PS this goes in the header of the home page only, no need to add it anywhere else.

Example Code for a Company

Below is an example for you to start your own code, each item highlighted requires a change;
<script type='application/ld+json'>{
"@context": "http://schema.org",
"@type": "Organization","name": "Company Name",
"url": "http://www.domain.ca",
"logo": "http://www.domain.ca/images/logo.svg",
"sameAs": ["https://www.facebook.com/pages/company-name","https://plus.google.com/company-name/about"]}
</script>

My Own Code for a Person

This is an example of the finished code, minified onto one line;
<script type='application/ld+json'>{ "@context": "http://schema.org","@type": "Person","name": "Niall Flynn","url": "https://niallflynn.ca","sameAs": ["https://www.linkedin.com/in/flynnniall","https://plus.google.com/+NiallFlynnwordpress_developer/about","https://twitter.com/niall_flynn"]}</script>

Further Reading

Some followup info for you to find out more about this topic, it’s not super complex but it is good to see other applications of this schema in the wild;

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